How do you know that something, for example, is a peacock? It’s not just the iridescent tail alone, the typically blue and green-bodied pheasant, those beautiful coverts that boast colorful "eye" markings of blue, gold, red, and other hues. It’s all those things together that let our mind recognize something as a “peacock” - including the way a peacock feels, moves, sounds, and is visualized. This is branding and it exactly brings us to the next stage of personal branding. “Being on brand.”
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